Creative Labs approached us to revamp their range of Bluetooth portable speakers. With their strong audio heritage, we knew that we needed a strong matching design and a shift in thinking to achieve this. We started the design process by defining new solutions to the obvious needs and common habits of portable audio users. This approach led us to develop new meaning s and a whole new exciting look for the audio on the Muvo!
Lounge anywhere with the MUVO. Designed for the great outdoors, a soft-triangular extruded form was created to facilitate versatility and different sound positions. We crafted an integrated handle that fitted true to the ease of portability and great ergonomics. Staying consistent to our visual language, we developed a set of unique hole patterns that reflected the overall soft-triangular form factor.
Tracing back to the roots of boom boxes that packed an audio punch, the Muvo 20 was conceived as a compact audio dynamo. With a larger acoustic volume, we kept the visual language and placed emphasis on the linear appearance to maintain versatility and portability. Subtle recessed side handles were designed to fit better within the different domains of the home environment. We were stoked to create this pair of portable speakers for Creative Labs and more importantly create a new visual language that improved the interaction of human and objects.
Consumer Electronics, Audio
Design identity, Industrial design, CMF design, Engineering support