Dell approached us to define the visual identity and the design of the Dell Inspiron laptop for their consumer lifestyle category. The Inspiron laptops were designed as a lifestyle tool that matched closely to the attitudes of the urban youths.
Besides being a lightweight and function computer, we wanted the laptop to be an expression of the user’s attitude and lifesyle needs. The tip of the laptop featured a soft silicone loop that allowed the users to customize it with decorations or simply use it as a function chain for their personal memory thumb drives.
Why shouldn’t the laptops be bags that you carry and show off to your friends? We designed the outer surface with hardened rubber as a durable protective surface. This utility part allows users to customize the cover plate to match to their own personality.
In life, everyone needs their own slightly different piece of the puzzle. The designs fulfilled the aspirations in customization and personalization of the target segment of happy basics. We were glad to have challenged this notion of cognitive experience and enabled Dell to deliver to their brand promise to the consumers.
I.T., Consumer Electronics
Product Visual Identity, Industrial Design, CMF strategy, CMF design, Digital imaging