DELL STUDIO

DEFINING THE CONSUMER CATEGORY IDENTITY

Dell approached us to define the visual identity and design the range of Dell Studio peripherals for their consumer lifestyle category. We crafted a new generation of devices with a sensuous flowing form that encapsulated the rigidity of technology. The tension in the sculpted surfaces brings attention to the smallest details and finesse in the overall range of I.T. products.

STUDIO MOUSE

The sleek edges sculpt out an ergonomic soft shell that provided a comfortable rest and fit in the palm during prolonged usage. It conceals the the technology and creates a simple and functional design. The mouse designed won a Good Design Award in the product design category.

STUDIO MONITOR

Looking at the monitor as an archetype that needed to fit with bedrooms and home interiors, we approached the design as a piece of home ware. The result was a piece of technology that can be looked upon as a furniture that flows from its base to its overall experience. The monitor designed won a iF Design Award in the product design category.

ALL-IN-ONE PRINTER

The Dell All-in-one printer was an interesting design challenge - to reduce the visual and technical complexity most other all-in-one printers presents. Integrating the different function components into a simple uplifted form created the impression of a compact and sleek and discreet home object. Re-thinking the control touch points with new ideas on materials and touch screen technology presented a sleek and seamless interface for the users.

TYPE

Industrial Design

INDUSTRY

I.T., Consumer Electronics

SERVICES

Product Visual Identity, Industrial Design, CMF strategy, Digital imaging