EMTECH WELLNESS

BIOCELL CHARGERS FOR THE SAVVY

Emtech Wellness International Pte Ltd is an independent specialist in innovation of high tech electromagnetic therapy devices dedicated to serving the ageing community achieve better health. The current devices weighed in heavily on build robustness rather than the expression of benefits. The marketing team spotted the design gap and enlisted us to design their next generation of BioCell chargers.

COMFORT AND USABILITY

The BioCell charger was intended for usage in multiple positions, including hugging it around the stomach, resting it under the head and below the feet. Using the analogy of a “hi-tech” pillow, we created a soft and tensioned three dimensional shape that would ensure tactility and reassurance when the user handles the device and interfaces with it at the various position touch points.

ATTRACTING THE NEW CONSUMERS

From our research insights, the health industry was quickly dominated by a fastest group of consumers - the young and savvy consumers. The health devices can no longer be made as treatment devices but as lifestyle equipment that understood the new target group’s needs. The graphical user interface was simplified to communicate the necessary information and colour patterns were developed into the range to fit the varied personalities and the home interior needs.

We were pleased with the final results as they brought a vast improvement to the look and feel of the product. More importantly, it gave a fresh breath of life to the business organization in their business strategy and operations to maintain as the market leader here in Singapore.

TYPE

Industrial Design

INDUSTRY

Health and Wellness

SERVICES

Industrial design, CMF design