We partnered with New York start-up firm Pinner Creek Group LLC to make activity tracking wristbands simple, sociable and affordable! Building on Pinner Creek’s online sales strategy, we designed the packaging of Movo Wave in the consistent spirit of seamless utility. Keeping the brand logo as the main focus of the box, we developed a discreet look and feel with a satin shin to match the light and dark coloured devices available.
The complexity of the device is hidden within a soft outerskin, sculpted to emphasize its slender profile and draw attention to the simple controls on the top surface. Designed to fit both active and passive lifestyles, the simple utility look advocates change in the way people think about wearable devices.
We designed the layout placement of the devices and collaterals to optimize the packaging box size, crafted the communications message and delivered the final artworks to ensure that our design integrity was adhered to strictly.
Brand communications, Packaging design
Consumer Electronics, Wearable Accessories
Product Strategy, Packaging Design strategy, Packaging design, Copywriting, Digital imaging