Newfresh is a Singapore based company set up by a group of local entrepreneurs producing compact air purifiers using basic active carbon and good airflow principles. We were hired to build the brand communications and develop the a range of air purifiers based on their patented technology.
We started the design process with the stakeholders by setting the value proposition as the implicit pillar: Providing clean air for your personal space. We developed a set of proprietary typeface in bold and fluid geometrical strokes to encapsulate the brand values. Honest. Friendly. Forward looking. The corporate colour of breeze blue was carefully selected to communicate the product category to their target consumers.
On a non-selling floor of the retail chains, we leveraged on the product to sell itself visually. The packaging was designed as a showcase with the branding and information bar acting as the pedestal for the product.
Industrial Design, Brand Communications
Household products, Air purifiers
Design identity, Industrial design, CMF design, Engineering support, Corporate Logo Design, Corporate identity, Packaging design, Marketing communications, Digital imaging