IFFS connects Asia and the world through trade and design, inspiring the collaborative creation of excting spaces, and defining the future of living together.
We used the triangle as a symbol of connection between the three core aspects of the fair.
Services from planning a strategic positioning IFFS amongst a sea of other trade competitors in the region, to floor planning and exhibition layout, to collateral and web/digital design were carried out for the entire rebranding process.
Injecting the new red, typography and ensuring a consistent application throughout every aspect of the fair from print to web and signage delivers its punch in all the right ways.
What we did
Branding and Strategy