An accompanying trade show of International Fair Singpaore, Nook Asia is a decor show that showcases soft furnishings, lighting and fabrics. The slanted edges of the ‘n’ and ‘k’ in the logo together gives a subtle suggestion of the roof of a house - a place where one wishes to furnish and make a home of.
The kaleidoscope of colours is used extensively in the branding to show the colours one can a fill a space with with Nook, and represents the plethora of offerings Nook provides at its show every year from countries across the globe.
What we did
Branding and Strategy